Stylish New Store Selects a Sustainable Spin | Business

Upcycled luxury lifestyle is the mood quietly sizzling in a retail pocket of Forest Acres, and it’s emanating from “The Green Phenix”, Columbia’s newest decor store.

Co-owned by Forest Acres residents Tony Hendon and Gene Jimenez, The Green Phenix touts rescued and redecorated items that were hand selected with an eclectic clientele in mind. But don’t be mistaken, there’s nothing green about Hendon’s and Jimenez’s experience: they are already one of Columbia’s favorite success stories with their wildly popular business “Estate Liquidators of South Carolina”. With sales booked nearly every other weekend of the year and almost 8,000 followers on their Facebook page, they and their talented team are accustomed to catering to the wants and wishes of their many customers and fans.

And from the looks of things at The Green Phenix, they also know precisely what merchandise will resonate with those customers and fans.  As a guest at the store’s soft opening, I got a sneak peak of the choice wares that have already received their green transformations. “At least ninety percent of everything you see has been re-purposed, even the light bulbs!”, Hendon proudly shared. Indeed, the store is a glowing mix of old and new, classic and contemporary, Hollywood Regency meets Asian artisan.

The official grand opening of The Green Phenix is this weekend, with store hours on Friday, November 4 from 10:00 a.m. to 6:00 p.m., and on Saturday, November 5 from 10:00 a.m. to 6:00 p.m. There is something for every person and price point to be found here, including vintage toys, interesting art, ornate mirrors, unique furniture and smaller gift items. Going green definitely just got a whole lot more chic for savvy shoppers in Columbia.

The Green Phenix is located at 1568 Sunnyside Dr. Forest Acres, SC 29204. [Map] Get more info and browse photos on their Facebook page at http://tinyurl.com/GreenPhenix

Photos by Tina Roper.